Finding Optimism in Brutalist Aesthetic by MAMIMU

Shop window takeover at CULT VISION

The Brutalist aesthetic is often seen as cold and sterile, but artist MAMIMU (aka June Mineyama-Smithson) have discovered the joy and optimistic side of this iconic piece of London urban architecture. Extracting a sense of order and progress from the regularity of windows, tiles, and steps, she invites you into an optimistic view of the world during a time of uncertainty.  

Optimism is a journey with a determination to be happy. — MAMIMU

“In uncertain times like this, ‘optimism’ can be more than a lofty, happy idea” says MAMIMU. “I believe optimism is a choice: you can either dwell on your loss or find the inner strength to move on. With bold solid colours and shapes, I hope to show the world my optimism and resilience.” 

MAMIMU’s original limited edition prints ‘Barbican Geometrics’ are available on her website.

CULT VISION x MAMIMU ‘Barbican Geometrics’ shop window takeover

To celebrate the new series inspired by brutalist aesthetic, MAMIMU is taking over the window of Barbican-based CULT VISION from 6 September to 31 December 2020.

Any customers buying eyewear from CULT VISION during the installation will receive a limited edition lens cloth from the ‘MAMIMU Barbican Geometrics’ series.

Dates: 6 September – 31 December 2020 

Address: 14 Goswell Road, London EC1M 7AA 

Instagram: @cultvision @mamimutokyo 

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